Strategy

Our vision – be the natural business partner 

Our vision is to be the natural business partner for the manufacturing industry. We will be our business partners’ most reliable supplier, meeting high quality and efficiency demands, and carrying out our work with passion and energy.

With the world as our market we act responsibly in line with the basis of our fundamental values and business principles. (Read more in our Code of Conduct.)

Our mission – offer precision components with high quality

Our mission is to offer precision components to customers in the manufacturing industry, mainly the automotive industry.
We create value for our customers by keeping a high quality level, by being effective and showing understanding of our customers’ need, now and in the future.

Our strategy – realization of potential

Our strategy is to continue developing the operations at our two production facilities in Ulricehamn, Sweden, and Sofia, Bulgaria.  The focus lies on efficiency gains through automation and further lean implementation. 
We will continue emphasizing the automotive market, but we also have ambition to grow the non-automotive business segment in order to be less dependent on a single industry.
Growing business means higher utilization which drives profitability. 

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